Welcome to i love addu

I Love Addu is a destination promotion and information platform dedicated to showcasing the unique identity, culture, and experiences of Addu Atoll. The brand actively markets Addu through creative storytelling, curated content, and destination-led campaigns that highlight its natural beauty, history, and local life.

Beyond digital promotion, I Love Addu strengthens destination visibility through thoughtfully designed merchandise and the organization of promotional events, both locally and internationally. By connecting travelers, communities, and businesses, I Love Addu plays a key role in positioning Addu as a distinctive and authentic destination within the Maldives.